The Shirt Bar Unveils Its Flagship Boutique at Iconic Fashion Destination Suria KLCC

Of course, this isn't Loro Piana, Polo Ralph Lauren or Brooks Brothers, it is Singapore brand The Shirt Bar, and they have spread their wings into KLCC - not Malaysia as they already have a presence inside Seibu, TRX Mall. Anyway, in conjunction with their opening at Suria KLCC, The Shirt Bar launches limited-edition, customisable, sustainable caps and oversized t-shirts, available exclusively at, where else, Suria KLCC -  Lot 208, Level 2, Suria KLCC,

The boutique’s standout feature is its hidden fitting rooms, which add a playful twist, inviting guests to discover secret entrances. Of course, if you 're in a rush, their staff will point you to them I assume, and in conjunction of the opening, The Shirt Bar is launching a limited-edition personalised collection featuring sustainable caps, crafted from recycled plastic bottles, and oversized T-shirts made from ultra- soft organic and premium Pima (supima) cotton. Available exclusively at Suria KLCC, these pieces can be customised with The Shirt Bar’s Snap Patch - a range of velcro patches featuring initials, affirmations, and minimalist emblems - to create a unique fashion statement.

Now the garments from The Shirt Bar seem to be what I would consider to be as beginner level menswear - Maybe on the same level as if you bought from Debenhams (R,I.P) or MetroJaya or from the base Marks and Spencers menswear stuff.. From their website, you do see supima cotton tee-shirts, but the majority is cotton spandex (cotton with syntethic stretch poly) tencel, a cellulose based material like rayon and viscose with an emphasis on sustainability - which is good. So you get the usual mix between sportier modern materials and some natural based ones. The same goes to their jackets and trousers so choose properly as I personally prefer natural fibres over man made these days . 

These are made to be sold to the mass market. But I do like the fact that they sell other menswear accessories like pocket squares, tie pins, ties, collar stays and other haberdashery items in one spot. Most likely at a reasonable price compared to some luxury brands out there. So if you want a starter kit, things cannot be so bad - unless you do not alter their jacket sleeves, and trousers and they look like you've borrowed them from someone taller than you.

In fact, this reminds me of the local brand called Cuffz, which usually did dress shirts to complement their accessories, namely cufflinks and pins. Of course, I think since the pandemic, they've scaled down so much till their presence is now limited. 

So there you go, another menwear focused store has opened up in Kuala Lumpur. If you're just starting off in life, this could be a good place to get work clothes or that supima tee-shirt (which I suggest over all the tencel, cotton stretch stuff they also sell.

The OFFICIAL PRESS RELEASE is below.

Kuala Lumpur, 24 June 2025: The Shirt Bar, a menswear brand that fuses functional designs, modern technologies, timeless style and responsible fashion, unveils its flagship boutique at Suria KLCC, Kuala Lumpur’s iconic experiential shopping destination. Spanning over 900 square feet, the boutique embodies The Shirt Bar’s commitment to thoughtful design, an approach that transcends its apparel, accessories and customer experience.

A Boutique Designed to Spark Curiosity

Far from your typical retail space, The Shirt Bar’s KLCC flagship store is designed to engage and delight.

The boutique’s standout feature is its hidden fitting rooms, which add a playful twist, inviting guests to discover secret entrances. This element of surprise turns trying on clothes into a fun and memorable experience.

Customers can also expect a full-service retail experience, including conscientious support and guidance throughout their shopping journey, from curated style recommendations to attentive in-store specialists.

“Our flagship boutique is an exciting leap forward for The Shirt Bar in advancing responsible fashion,”said Serene Ang, Founder of The Shirt Bar. “We want to inspire customers to express their style with thoughtfulness for the planet—and to enjoy the process. We believe a little surprise can go a long way in making someone smile, and that’s the kind of energy we’ve built into the space. It’s all about creating a joyful, memorable shopping experience that reflects who we are.”

In celebration of the opening, The Shirt Bar is launching a limited-edition personalised collection featuring sustainable caps, crafted from recycled plastic bottles, and oversized T-shirts made from ultra- soft organic and premium Pima cotton. Available exclusively at Suria KLCC, these pieces can be customised with The Shirt Bar’s Snap Patch - a range of velcro patches featuring initials, affirmations, and minimalist emblems - to create a unique fashion statement.

Built on slow fashion values, The Shirt Bar takes a sustainability-focused approach to fashion, designing with intention from material to fit to finish. Combining its expertise as a specialist design house with thoughtfully selected materials, cutting-edge garment technology and precision tailoring, The Shirt Bar offers stylish, impeccable-quality apparel that lasts through wear and trends. The menswear range at Suria KLCC features signature collections and limited-edition drops, including everyday staples, formal wear and accessories.

Casualwear, Elevated Wear for Everyday Comfort

For those who prefer a relaxed yet stylish vibe, The Shirt Bar’s casual collection offers clean, comfort-driven essentials made with sustainable materials — ideal for work or play. From laid-back weekend shirts to versatile layering pieces, each item is thoughtfully designed for maximum wearability, with the planet in mind.

Staples include oversized tees for a modern, draped silhouette and everyday tees, both made from organic and Pima cotton for breathable luxury; Tencel™ and Pima cotton polos for effortless, refined transition from day to night, Tencel™ Chinos engineered for stretch, softness and durability, and cotton shorts for relaxed, all-day ease.

Formal Wear Reimagined: Where Luxury Meets Purpose

Sleek, sharply tailored and with an eye on sustainability, The Shirt Bar is rewriting the rules of modern formalwear. From precision-cut shirts to trousers engineered for the perfect fit, each piece is designed for the discerning man who demands elegance and ethical impact. The collection features premium fabrics like organic cotton, Tencel™ and bamboo for ultimate comfort, durability and minimal ecological impact.

Its signature blazer epitomises The Shirt Bar’s commitment to blending craftsmanship with innovation for intelligent, responsible menswear. Impeccably tailored in a classic silhouette, the signature blazer features an unexpected, tech-savvy twist: a discreet RFID-shielded pocket that offers protection against electronic pickpocketing, preventing unauthorised digital access to sensitive data and information.

Personal Styling: Curated Just for You

Customers looking to refresh their wardrobe or curate a signature look can consult with expert personal in-store stylists at The Shirt Bar Suria KLCC. Designed to provide tailored fashion advice based onindividual preferences, lifestyle, and fit, this complimentary service, in-store experts provide tailored consultations to help customers discover the best looks and styles to suit their lifestyle and leave a lasting impression.

Serene adds, “At The Shirt Bar, every collection we create is thoughtfully designed, weaving value, ethics and quality into each stitch. Ethically produced using sustainable fabrics and innovative technology, our pieces reflect a purposeful shift towards shaping a more sustainable fashion industry. We believe that true change begins with the individual, one thoughtful purchase at a time. Fashion choices made with intention can spark meaningful change and leave a lasting impact.”

Store Details

Address: Lot 208, Level 2, Suria KLCC,

Opening Date: 24 June

Operating Hours: 10 AM – 10 PM daily

For more information, please visit: https://theshirtbar.co.