Carl Zeiss Vision Officially Opens The First Zeiss Vision Center In Malaysia

I attended the official opening of the Zeiss Vision Center located at the Pavilion KL shopping centre  here in downtown Kuala Lumpur a few days ago. If you are not aware, Carl Zeiss Vision is a market leader in the field of optics and lenses. You will find the Zeiss products in cameras too and they have been at making precision glass for a very, very long time.

German Ambassador HE Nikolaus Graf Lambsdorff (who officiated the opening) getting a pair of glasses fitted by a ZEISS Vision Center staff

This first state-of- the-art ZEISS VISION CENTER in Malaysia is the second market in Southeast Asia to introduce this hugely successful global concept after Indonesia. There are currently two such centers in the Klang Valley, located at Pavilion Elite, Kuala Lumpur and another one at DC Mall at Pusat Bandar Damansara. Both are owned and operated by Eyez Optometry (M) Sdn Bhd.

The center also has various other products in terms of eyeware. From Zeiss lenses like the DriveSafe lenses , spectacle frames, contact lenses and other items as well as very proper equipment to test customer's eyes. Do note that they sell a varied number of products to cater many needs. Not just Zeiss.

The equipment that would make the experience of visiting and purchasing eyeware from the Zeiss Vision Center includes the i.Profiler® PLUS by ZEISS. This equipment generates an in-depth profile of your sight: and will virtually create a customer's personal eye map. Zeiss claims that since the effectiveness of lenses changes according to the light, it analyses your eyes’ performance in both daylight and darker conditions and align the results with your prescription. The system takes 1,500 measurements per eye. Together with parameters provided by additional tests, this information helps accurately determine and define the strength of your ZEISS lenses. 

Then whilst using i.Scription® Technology by ZEISS, we then create a prescription to 1/100th of a dioptre that is perfectly in step with your needs.

Another piece of equipment is the i.Terminal 2 by ZEISS. This helps determine the exact position of your lenses within the frame, calculated to 1/10th of a millimetre. This unique centration process guarantees 100-per- cent performance from ZEISS precision lenses. 

A lot of mumbo jumbo if you do not wear glasses, or even if you wear glasses as you just need to know that the prescription glasses you buy make you see clearly.

So if that is the case, think of the Zeiss Vision Center as a place where they can make proper prescription glasses or prescribe the correct contact lenses for you. Since it is situated in a very strategic, slightly upscale and prime shopping district, do expect the shopping experience to be slightly better than the usual. 

  In conjunction with the ZEISS Vision Centre official opening, Carl Zeiss Vision Malaysia announced sponsorship of eye examination and eyewear worth RM50,000 to selected children’s homes in the Klang Valley. Receiving the sponsorship here is Rumah Charis’ Pastor Isaac Chee.

  (L-R) ZEISS Vision Center owner Kevin Siew, Carl Zeiss Vision Malaysia GM Paul Ho and singer Fauziah Latiff, who was a  special guest at the official opening

PRESS RELEASE
MALAYSIA’S FIRST ZEISS VISION CENTER
OPENS AT PAVILION ELITE KUALA LUMPUR

Kuala Lumpur, November 21, 2017 – The world leader in optics and optoelectronics, Carl Zeiss
Vision, has officially opened its state-of- the-art ZEISS VISION CENTER in Malaysia.

Malaysia is the second market in Southeast Asia to introduce this hugely successful global concept
after Indonesia. There are currently two such centers in the Klang Valley, located at Pavilion Elite,
Kuala Lumpur and DC Mall at Pusat Bandar Damansara. Both are owned and operated by Eyez
Optometry (M) Sdn Bhd.

With a clear focus on the branded segment of the market, Carl Zeiss Vision (Malaysia) Sdn Bhd
targets to open a total of 10 ZEISS VISION CENTERS throughout Malaysia within the next five
years.

Speaking at the official opening of the flagship ZEISS VISION CENTER at Pavilion Elite Kuala
Lumpur, ZEISS Southeast Asia Managing Director, Ven Raman, said that Malaysia was a very
important market with strong growth potential, driven by innovative new products and higher
demand for branded lenses from consumers.

“The prevalence of digital devices and the high rate of usage across all age groups and segments of
today’s society certainly have a negative impact on eye health. Malaysian digital consumers are
spending an average of almost 14 hours a day on digital devices 1 , which leads to rising demand for
vision care products. However, most consumers still have very little insights into the quality and
value of their eyewear, especially lenses,” he said.

ZEISS VISION CENTER aims to change that by encouraging discerning customers to be part of an
informed decision making process and involving them from the start in the ultimate, step-by- step
journey to bespoke lens solutions that improve their quality of life.
In conjunction with the official opening, Carl Zeiss Vision Malaysia announced the sponsorship of
eye examination and eyewear worth RM50,000 for under-privileged children from charitable homes
in the Klang Valley.

The ZEISS VISION CENTER concept differentiates itself by offering an integrated solution that
combines the most innovative instruments, latest technology and products that cater to every need –
all from ZEISS – in a modern yet welcoming environment that reflects the brand’s premium
positioning.
At the core of the ZEISS Experience is a comprehensive vision analysis that provides maximum and
precise insight into a customer’s needs.

This multi-stage assessment takes into account the customer’s visual needs, precise eye map, eye
health, visual performance, frame selection and tailor-made lenses that are carefully adjusted to
perfectly fit the face shape.
Before any measurements or tests are taken, trained optometrists would sit down with the customer
to learn about his or her everyday habits and needs plus concerns and expectations. This personal
consultation would help determine exactly how the new ZEISS precision lenses can be tailored to
meet those parameters.

INNOVATIONS BY ZEISS

Some of the new technologically advanced lenses that can be found at ZEISS VISION CENTER
include:
1. ZEISS DriveSafe Lenses that use a combination of optimised lens design and special coating
to make driving a more relaxed experience. They promise better vision in low light or bad
weather and less discomfort glare for drivers who are irritated by oncoming car lights and
scattered light from street lamps;
2. ZEISS Digital Lenses that give you a wide, clear view of the surroundings plus an area of extra
focusing power designed specifically for viewing digital devices. The benefits included easier
focusing on your devices, relief from Digital Eye Strain and better clarity for all activities, all day;
and
3. ZEISS DuraVision BlueProtect Lenses that shields your eyes from blue-violet rays, indoors or
out, that may contribute to retinal damage and macular degeneration.

STATE-OF- THE-ART INSTRUMENTS AND TECHNOLOGY
Every ZEISS VISION CENTER is equipped with some of the most sophisticated equipment and
technology such as:
1. i.Profiler® PLUS by ZEISS
Generates an in-depth profile of your sight: your own personal eye map. Since the effectiveness
of lenses changes according to the light, it analyses your eyes’ performance in both daylight and
darker conditions and align the results with your prescription. It takes 1,500 measurements per
eye. Together with parameters provided by additional tests, this information helps accurately
determine and define the strength of your ZEISS lenses. Using i.Scription® Technology by
ZEISS, we then create a prescription to 1/100th of a dioptre that is perfectly in step with your
needs.
2. i.Terminal 2 by ZEISS
This helps determine the exact position of your lenses within the frame, calculated to 1/10th of a
millimetre. This unique centration process guarantees 100-per- cent performance from your
ZEISS precision lenses.

At the ZEISS VISION CENTER, great care is taken to fit your lenses correctly, which helps avoid
typical fitting errors that can reduce effectiveness by more than 40 per cent. Customers can
look forward to improved, more relaxed vision.

For more information about the ZEISS Vision Care products, please visit
www.ZEISS.com.my/vision-care. – ENDS

1 ‘Decoding the Malaysian Digital DNA: From Smart to Savvy’ by Ernst & Young Advisory Services Sdn Bhd