At the Breitling x Tatler GMT 2025 collections showcase

I was invited to the Breitling boutique at the TRX Mall last week to view the latest novelties and collections of the watch brand. It is usually a the the weeks and months after the yearly Watches and Wonders that most watch brands or their dealers hold their individual previews to their customers and guests. So Breitling has collaborated with Tatler Malaysia, via their watch arm, Tatler GMT to hold a preview for Tatler and Breitling guests.

This year, the newly revised Breitling Superocean Heritage range was the main attraction. You can get exact details of what changed from other websites but I can say that the most notable improvement are the mid sized 40mm cased ones. They feature a redesigned dial and hands but I like that these are now only 12mm thick. Still with a non screw in crown but with 100meters water resistance like before and because of that, afds a typical touch of Breitling quirkiness to it. 

The SO Heritage takes after vintage Breitling and seems to be the better S.O to get vs. the regular one pictured above. This takes the 1950s vibe while the regular S.O feels 1970s. And that super large rehaut in contrasting style to the bezel and dial make something that doesn't fall into my rigid criteria of a dive watch I'd want to buy. So the Heritage version is nicer to me. 

Here is Yours Truly on Tatler Malaysia's Instagram explaining watch stuff to others at the event. I think Breitling's current marketing philosophy is to push a watch to different, more individual type of person. One that follows a slightly different path to success rather than just being that regular millionaire or movie star. More the adventurer but with that slight raw twist. Instead of riding a Harley Davidson they'll ride a Triumph. Maybe one with that rock star attitude or while having some raw energy even while looking elegant. Slightly off the beaten path, but still successful.

I think their current marketing is different from the other luxury watch brands and I do think with a bit more tweaks to their products, their profile will be better especially with collectors in this region which tend to be a tad bit conservative in their purchases.

The SO heritage Kelly Slater ltd ed.