Not my usual posting but I just wanted to share this press release about BELL & ROSS watches. New distributors in Asia and the Middle East for the brand. But instead of a real change, it would seem that B & R are going to do it by themselves and not through any distributors.
Do read the press release below for more information.
PRESS RELEASE
BELL & ROSS TO CHANGE DISTRIBUTORSHIP IN ASIA AND THE MIDDLE-EAST
Following the opening of numerous Bell & Ross’ boutiques throughout the world in 2015, the brand
continues its international development strategy by making its own way in the Asian and Middle East
A strategic step in the brand’s history confirming its dynamic expansion.
Bell & Ross is delighted to announce that, effective immediately, its timepieces will be distributed and
marketed by Bell & Ross Incorporated in North Asia i.e. Hong Kong, Taiwan and China.
The change of distributorship will follow with South East Asia (Singapore, Malaysia, Indonesia and
Thailand) where Bell & Ross will also be handling the business directly from 1st July 2016 onwards.
Fabien de Nonancourt, Bell & Ross’ Global Sales Director, says:
“We are very excited about this change with continuity in this region in perpetual motion. It sets a new
milestone in the international development of Bell & Ross. Asia is a unique market because of its
vastness and dramatic growth and reveals a significant sensitivity for luxury culture. We are looking
forward to a closer contact with our partners and aficionados throughout the region”
For the past 19 years, FJ Benjamin has implemented and accompanied the growth of Bell Ross and has
consolidated Bell & Ross positioning in the luxury sector by building a premium retailers network.
Co-founder and CEO of Bell & Ross, Carlos-A Rosillo, adds: “Our deepest gratitude goes to Mr. Nash
Benjamin for believing in our brand since its creation and bringing our products to Asia. We are grateful
to have had such great partnership with F J Benjamin, promoting us, in the past.”
The transition will be seamlessly smooth under the leadership of Mr. Tong Chee Wei who has been
working with Bell & Ross for over fifteen years. He will be assisted by the existing sales and marketing
teams so the business and service to our customers is not disrupted in the least.
In the meantime, Bell & Ross, who believes there is high potential for growth in the Middle East, is now
also taking over directly the distribution in this region. The brand’s wristwatches are distributed and
marketed by Bell & Ross directly.
On this occasion, Carlos-A. Rosillo - Co-founder and CEO of Bell & Ross – comments: “This change was
decided with mutual agreement between Chalhoub Incorporated and Bell & Ross. I’m thanking
Chalhoub Inc., and especially Mr. Patrick Chalhoub, for valuable contributions received since the creation
The company is pleased to introduce Mrs. Barbara Pradal who is now representing Bell & Ross locally.
Mrs. Barbara Pradal has spent thirteen years in the Middle-East and has committed herself for eight
years at Bell & Ross Paris Headquarters.
We are confident that thanks to her luxury expertise and strong knowledge of the brand, Barbara will
carry on the market’s buildup in order to pursue the brand’s development there.
Established as a key player in the marketplace, Bell & Ross’ takeovers highlight the importance that the
brand places on international expansion.
The unwavering conviction of Bell & Ross to become the world’s ultimate reference in aeronautical
watchmaking has culminated in a reputation that is unequaled. It is a continuous journey that is fueled
by aspiration and the insatiable appetite for perfection. The incorporation of these two regions is yet
another step in upholding this vision. Dreams are the foundation of every great pursuit. More than
merely lofty ambition; dreams take determination and hard-work to realize.
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